Converging Media

One way on how convergence has helped consumers be involved with the media is by letting them have a variety of options when it comes to cross multiplying platforms. For example, Sirius Radio has a main source of consumer support through content being broadcasted through vehicles radios. They also branched out and have their own television stations providing music in different genres and topics of conversation. They provide the radio service streaming online for their customers. Also, they have mobile applications that can be added to any device for free of charge. Sirius Radio has taken up a huge step in converging all types of media platforms in order to get their service to consumers in any way possible.

Another example of how convergence is empowering consumers to participate in media is by having huge companies like Target and Wal-Mart take a step into converging media by offering applications like Target Cartwheel, which offers discounts and deals on top of sales already in progress, and the Wal-Mart application. Plus, both stores offer their entire online shopping experience without having to step foot in a store. Both companies have commercials, newspaper advertisements, billboard advertisements, television sponsors, and corporate press releases every month, as well as radio advertisements to get consumers into their stores. 

Convergence has become very important during this technological time because it combines computing, communication, and content all into one element.