One way on how convergence has helped consumers be involved with the media is by letting them have a variety of options when it comes to cross multiplying platforms. For example, Sirius Radio has a
main source of consumer support through content being broadcasted through
vehicles radios. They also branched out and have their own
television stations providing music in different genres and topics of
conversation. They provide the radio service streaming online for their
customers. Also, they have mobile applications that can be added to any device for free of charge. Sirius Radio has taken up a huge step in
converging all types of media platforms in order to get their service to
consumers in any way possible.
Another example of how convergence is empowering consumers to participate in media is by having huge companies like Target and Wal-Mart take a step
into converging media by offering applications like Target Cartwheel, which
offers discounts and deals on top of sales already in progress, and the Wal-Mart application. Plus, both stores offer their entire online
shopping experience without having to step foot in a store. Both companies have
commercials, newspaper advertisements, billboard advertisements,
television sponsors, and corporate press releases every month, as well as
radio advertisements to get consumers into their stores.
Convergence has become very important during this technological time because it combines computing, communication, and
content all into one element.